Linking with Mexico’s business community

August 07, 2020

Miami Herbert Business School exchanged business growth strategies with more than sixty executives from diverse industries established in Mexico during the interactive virtual event “Challenges of Senior Management in the New Normal.” Dr. Alejandro Ruelas-Gossi, Miami Herbert professor of strategy and innovation focused on steps companies should take to mitigate through the crisis or “abnormal” phase, the “transient normal” and new normal brought about by the COVID-19 pandemic.

Ruelas-Gossi predicts exciting opportunities in the new normal where leaders must embrace three characteristics: resiliency, orchestration, and storytelling. As elements of resiliency, he emphasized the heightened importance of enhancing the value of products and services to replace the current model of companies searching for ways of lowering costs.

There is also the need to transform supply chains, which have been shown to be rigid in light of changing demands. With orchestration, business leaders must switch from managerial roles to the orchestration of others to bring together value just as Steve Jobs orchestrated value of many different forms into one platform by introducing apps to the iPhone.

Finally, Ruelas-Gossi noted that trends are moving to a more emotional connection to clients where selling products transcends into transmitting stories. He offered the giant Mexican cement company, CEMEX, as an example. Realizing that there was enhanced value beyond selling cement, they orchestrated others into creating the largest chain of construction material stores in the world while appealing to the emotional component of designing a city.

“Dr. Alejandro Ruelas-Gossi is just one of our diverse subject matter experts at Miami Herbert Business School,” said Dr. John Quelch, dean. “Our school’s Executive Education Program works with leaders from over 15 companies and organizations in South Florida and Latin America to deliver rigorous and relevant custom programs that have transformed organizations. At a moment when companies must be prepared to envision their future, strengthening their talent base may be a very wise investment.”

Miami Herbert Business School continues to strengthen ties with business communities in the hemisphere. This event was coordinated with the support of the University of Miami Representation Office for Mexico and Central America. For more information contact: Dr. Gabriel Garcia-Perez, UM Representative, Mexico, and Central America:

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