Benjamin Borenstein, PhD Marketing Student at Miami Herbert, Takes First Place in UM Three Minute Thesis Competition

February 07, 2020

By Robert Wagenseil

Benjamin Borenstein, a PhD marketing student at Miami Herbert Business School, was awarded first place in the University of Miami's Fourth Annual Three Minute Thesis (3MT) competition. As part of the competition, ten graduate students, each representing schools at UM, presented their thesis or dissertation research in only three minutes using a single PowerPoint slide. 

"It was an honor to represent the Marketing Department of Miami Herbert Business School at the university-wide Three Minute Thesis Competition," said Borenstein. "I will use this winning platform to demonstrate the cross-disciplinary implications of my research on technology and consumer well-being."

Borenstein's dissertation titled "Computing Closeness: Differences in Online Prosocial Behavior across Device Mobility" explores how not-for-profit organizations can optimize fundraising fundraising campaign. 

According to his presentation, nonprofit website traffic and revenue is increasing through donors on devices that are more mobile, such as smartphones (versus less mobile, such as desktops). His work addresses the issue and reveals that using a device that is more mobile versus less mobile influences how much solicited online donors choose to help others in need who are faraway vesus nearby. 

"I believe this broad exposure will lead to both academic career opportunities and a network of charities to test new digital marketing strategies," said Borenstein.

In addition to a $500 prize, Ben's first place will represent the University of Miami and Miami Herbert as he advances to the statewide competition on April 15 during the Conference of Florida Graduate Schools

 "I would like to thank my advisors, Claudia Townsend and Caglar Irmak, for all of their support." 

The Graduate School at the University of Miami hosts the annual competition during the spring semester in collaboration with the Graduate Student Association. The inaugural University of Miami 3MT Competition was held in April 2017.

The Three Minute Thesis (3MT®) Competition celebrates the exciting research conducted by graduate students around the world. Developed by the University of Queensland in 2008, this interdisciplinary competition is now in more than 200 higher education institutions around the globe. The competition cultivates students’ academic, presentation, and research communication skills, contributing to students' professional development. Presenting in a 3MT® Competition increases students’ capacity to succinctly summarize their research in three minutes using language comprehensible to a non-specialist audience.

Competitors have a maximum of three minutes to present their research and are allowed one PowerPoint slide with no movement or sounds. No other resources or props may be used. Monetary prizes are awarded to first-place, runner-up and the people's choice award. 

Interested in competing in 3MT® 2021? Click here to sign up for more information.

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