Inspired by Flower Power and the power of flowers, BESAME MUCHO appears as a built dream at Coachella Valley Music and Art Festival. BESAME MUCHO is a 135 feet long by 28 feet tall fantastical super billboard that is simultaneously mirage and reality, familiar and extraordinary, intimate and free. Roberto & Rosario created BESAMEMUCHO as an “imaginary solution” for a better world to come, a future of everyone dancing in the Green. BESAME MUCHO creates an instant square at the festival, a place of encounters, awe and future recollection. One hundred thousand flowers project a magical spell into the festival. Flowers become words; words become music, and together we are asked to kiss, kiss with passion, as if this were to be the very last time.
Behar and Marquardt are known for creating social sculptures for public spaces and pleasure. All together Now in downtown Denver, the biggest M in the world in Miami, and The Living Room, their iconic Miami home turned inside out, all suggest a word of possibilities were the fantastic becomes part of everyday life.
About R&R Studios:
Behar and Marquardt have known each other since childhood in Argentina. They earned degrees in Architecture at the Universidad Nacional de Rosario and later study at the legendary Institute for Architecture and Urban Studies in New York City. Their collaborative office, R & R Studios, is a multidisciplinary practice weaving together visual arts, design, architecture and the city. Celebrated, as one critic put it “as architects of hope” their works propose encounters of stories and spaces, which alternate between the personal and the public, the quotidian and the extraordinary, the poetical and the political.
Rosario and Roberto are fellows of the American Academy in Rome. Roberto has been a visiting professor at Harvard and Cornell University and a Visiting Artist at the Getty Research Institute in Los Angeles. Their work has been exhibited in the US and abroad including solo shows at the Miami Art Museum, the Museum of Contemporary Art / Denver, the Museum of Contemporary Art in Madison and institutions in Belgium, France and Argentina. Their work has been published in over 250 publications worldwide and there are five monographs on their work. Follow them on Instagram.
