Pitching their passions

Pitching their passions

Aiden Lee, a Ph.D. candidate in marketing at Miami Business School, presents his dissertation project, which found a way to track consumers’ brand preferences by location. Lee created a model to predict future online and in-person sales by location. Photo: TJ Lievonen/University of Miami
By UM News

Aiden Lee, a Ph.D. candidate in marketing at Miami Business School, presents his dissertation project, which found a way to track consumers’ brand preferences by location. Lee created a model to predict future online and in-person sales by location. Photo: TJ Lievonen/University of Miami

Pitching their passions

By UM News