Beauty for All, created by Professor Roberto M Behar and Rosario Marquardt, of R&R Studios, is a large-scale installation featured at the Chicago Architecture Biennial 2025. The fantastical urban billboard serves as both a call to action and a message of hope, envisioning the city as a collective work of art. The installation transforms the everyday urban landscape into a poetic, interactive experience, inspiring the construction of a city infused with meaning, emotion, and shared creativity.
Acting as a social sculpture, Beauty for All critiques the empty messages of consumption that dominate our visual environment while offering an alternative vision of the city both ordinary and extraordinary, a dreamscape and a platform for engagement with the present. It celebrates the history of urban signage in America while subverting it, turning familiar encounters into moments of wonder.
Through radical imagination, the project reimagines architecture and urban life, suggesting that the city is a collective invention and that urban pleasure is essential to human experience. Beauty for All is a tangible mirage, a symbol of hope, and a gift for generations to come.
