Professor Parasuraman Participates in UAE Government’s Push to Promote Service Excellence

December 06, 2017

Marketing Professor "Parsu" Parasuraman, a global expert in customer service, has served as a member of an international Think Tank Team that recently presented its report on improving government processes to the United Arab Emirates government's Minister of Happiness in Dubai.

Based on a directive from Prime Minister of the United Arab Emirates (UAE), His Highness Sheikh Mohammed bin Rashid Al Maktoum, the government has embarked on an ambitious mission of making the UAE one of the best countries in the world by 2021 by implementing a series of major initiatives to achieve service excellence in all governmental entities. Professor Parasuraman has been involved in this effort over the past two years as part of a high-level “Think Tank Team” (TTT) of international experts that assessed, gave feedback on, and endorsed the overall government excellence system developed to support the UAE’s mission. In the formal ceremony organized by the UAE and held in Dubai on November 21, 2017, the TTT members signed and presented their report to the UAE’s Minister of Happiness, Her Excellency Ohood bint Khalfan Roumi.

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