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The Eiffel Tower-shaped bid logo for the Paris 2024 is unveiled on The Arc of Triomphe on the Champs Elysees in Paris, France, Tuesday, Feb. 9, 2016. Leaders of the Paris bid for the 2024 Olympics boosted their public campaign on Tuesday as they secured about 8 million euros ($8.9 million) in sponsorship deals with four major French groups. (AP Photo/Francois Mori)
The Eiffel Tower-shaped bid logo for the Paris 2024 is unveiled on The Arc of Triomphe on the Champs Elysees in Paris, France, Tuesday, Feb. 9, 2016. Leaders of the Paris bid for the 2024 Olympics boosted their public campaign on Tuesday as they secured about 8 million euros ($8.9 million) in sponsorship deals with four major French groups. (AP Photo/Francois Mori)
The Eiffel Tower-shaped bid logo for the Paris 2024 is unveiled on The Arc of Triomphe on the Champs Elysees in Paris, France, Tuesday, Feb. 9, 2016. Leaders of the Paris bid for the 2024 Olympics boosted their public campaign on Tuesday as they secured about 8 million euros ($8.9 million) in sponsorship deals with four major French groups. (AP Photo/Francois Mori)
Marketing

Marketing students train for an Olympic opportunity

A Miami Herbert Business School student group is heading to Paris this summer to explore the marketing and branding aspects of the Summer Olympics.

https://news.miami.edu/stories/2024/04/marketing-students-train-for-an-olympic-opportunity.html

Marketing Students The Eiffel Tower-shaped bid logo for the Paris 2024 is unveiled on The Arc of Triomphe on the Champs Elysees in Paris, France, Tuesday, Feb. 9, 2016. Leaders of the Paris bid for the 2024 Olympics boosted their public campaign on Tuesday as they secured about 8 million euros ($8.9 million) in sponsorship deals with four major French groups. (AP Photo/Francois Mori)
Marketing Students The Eiffel Tower-shaped bid logo for the Paris 2024 is unveiled on The Arc of Triomphe on the Champs Elysees in Paris, France, Tuesday, Feb. 9, 2016. Leaders of the Paris bid for the 2024 Olympics boosted their public campaign on Tuesday as they secured about 8 million euros ($8.9 million) in sponsorship deals with four major French groups. (AP Photo/Francois Mori)
Marketing Students The Eiffel Tower-shaped bid logo for the Paris 2024 is unveiled on The Arc of Triomphe on the Champs Elysees in Paris, France, Tuesday, Feb. 9, 2016. Leaders of the Paris bid for the 2024 Olympics boosted their public campaign on Tuesday as they secured about 8 million euros ($8.9 million) in sponsorship deals with four major French groups. (AP Photo/Francois Mori)

Marketing students train for an Olympic opportunity

A Miami Herbert Business School student group is heading to Paris this summer to explore the marketing and branding aspects of the Summer Olympics.

https://news.miami.edu/stories/2024/04/marketing-students-train-for-an-olympic-opportunity.html

Alumna Alix Earle joined William “Ted” Bolton’s Digital Media Metrics class as a guest lecturer Wednesday afternoon. Photo: Joshua Prezant/University of Miami
Alumna Alix Earle joined William “Ted” Bolton’s Digital Media Metrics class as a guest lecturer Wednesday afternoon. Photo: Joshua Prezant/University of Miami
Alumna Alix Earle joined William “Ted” Bolton’s Digital Media Metrics class as a guest lecturer Wednesday afternoon. Photo: Joshua Prezant/University of Miami
Marketing

Alix Earle tells students: ‘Stay true to yourselves’

The University of Miami graduate and social media phenomenon visited the Miami Herbert Business School as a guest lecturer on Wednesday, offering insight on social media strategies and encouraging students to remain authentic to themselves.

https://news.miami.edu/stories/2023/11/alix-earle-tells-students-stay-true-to-yourselves.html