First “The Art of the Sneaker Deal” Case Study Moot Competition Swoops in this March

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The University of Miami School of Law’s Entertainment, Arts, and Sports Law Graduate Program announced the first-ever “The Art of the Sneaker Deal,” a two-day case study competition and conference, taking place March 3 and 4, 2022, on the Coral Gables campus. The competition and conference are a collaboration between EASL and Sneaker Law.

Competition Focus

The competition case studies will allow competitors to represent artists, designers, and brands on issues including intellectual property protection of sneakers, rights of publicity, licensing deals, and collaboration agreements and judged by industry lawyers and business executives. The competition will include a half-day conference touching on legal and business issues impacting the sneaker industry.

“We were thrilled to be the first law school to offer sneaker law as a course in our EASL program last spring,” said Associate Dean Greg Levy, director of the EASL program. “The course examines contemporary business and legal issues impacting the sneaker industry.”

Combination of Law, Business, Design and Entrepreneurship

“This new competition and conference further our entrepreneurial and innovative spirit and is the first of its kind in that it will bring together law students, business school students, and design students in an interdisciplinary competition and will expose participants to all aspects of the sneaker ecosystem,” said Levy.

Miami Law’s Sneaker Law course is taught by the authors and creators of Sneaker Law, and adjunct professors at Miami Law, Kenneth Anand and Jared Goldstein, with Miami Law as the first U.S. law school with a week-long, full course in the emerging area. The study encompasses the areas of intellectual property law, sports law, and labor law and covers an overview of the $80 billion sneaker industry.

Competitors must be currently enrolled in a J.D. or LL.M. program; graduate business school students and design students are eligible to participate. Participants can register as a team or individually and be paired with teammates. Teams – of up to 4 – must include a law student but can also include business and design school students.

“We’re excited to bring Sneaker Law back to Miami Law next March and launch the first Sneaker Law case study competition,” said Anand and Goldstein. “Miami Law has been at the forefront of cutting-edge education, and we couldn’t be prouder to be expanding our relationship with the EASL program. Plus, Miami is a great place to be in March!”


Visit the Case Study Competition Website 

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