Second Annual “The Art of the Sneaker Deal” Case Study Moot Competition to be Held at Miami Law

The competition case studies allow competitors to represent artists, designers, and brands on issues including intellectual property protection of sneakers, licensing deals, and more and judged by industry lawyers and business executives.
Second Annual “The Art of the Sneaker Deal” Case Study Moot Competition to be Held at Miami Law

The University of Miami School of Law’s Entertainment, Arts, and Sports Law Graduate Program announced the second annual “The Art of the Sneaker Deal,” a two-day case study competition and conference, taking place March 2 and 3, 2023, on the Coral Gables campus. The competition and conference are a collaboration between EASL and Sneaker Law. 

The competition case studies will allow competitors to represent artists, designers, and brands on issues including intellectual property protection of sneakers, rights of publicity, licensing deals, and collaboration agreements and judged by industry lawyers and business executives. The competition will include a half-day conference touching on legal and business issues impacting the sneaker industry. 

“We were thrilled to be the first law school to offer sneaker law as a course in our EASL program in the spring of 2021,” said Associate Dean Greg Levy, director of the EASL program. “The course examines contemporary business and legal issues impacting the sneaker industry.” 

“The competition and conference further our entrepreneurial and innovative spirit and is the first of its kind in that brings together law students, business school students, and design students in an interdisciplinary competition and will expose participants to all aspects of the sneaker ecosystem,” said Levy.

Miami Law’s Sneaker Law course is taught by the authors and creators of Sneaker Law and adjunct professors at Miami Law, Kenneth Anand and Jared Goldstein, with Miami Law as the first U.S. law school with a weeklong, complete course in the emerging area. The study encompasses the areas of intellectual property law, sports law, and labor law and covers an overview of the $80 billion sneaker industry.

Competitors must be enrolled in a J.D. or LL.M. program; graduate business school students and design students are eligible to participate. Participants can register as a team or individually and be paired with teammates. Teams — of up to four — must include a law student but can also include business and design school students. 

“We’re excited to bring Sneaker Law back to Miami Law again and the second annual Sneaker Law case study competition,” wrote Anand and Goldstein. “Miami Law has been at the forefront of cutting-edge education, and we couldn’t be prouder to be expanding our relationship with the EASL program. Plus, Miami is a great place to be in March!”

The final teams will present Friday afternoon, March 3, after the keynote address and be judged in front of the live audience on the Coral Gables campus. The event will also host an exhibitor hall allowing participants to learn and engage with the latest companies and trends touching the sneaker industry.

Each registrant will receive a Sneaker Law book, which is included in the cost. 

Separate tickets will be available for the half-day Sneaker Law conference on the morning of Friday, March 3.

For more information, including discounts on hotel accommodations, visit the website or contact the University of Miami School of Law, Office of Events & Conferences at events@law.miami.edu for assistance with any special dietary or access needs.

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