The University of Miami School of Nursing and Health Studies (SONHS) is proud to announce the launch of a branding campaign for the Simulation Hospital Advancing Research and Education (S.H.A.R.E.™).
When it first opened in 2017, it was known simply as the Simulation Hospital. Now, just in time for its fourth anniversary this September, the five-story, 41,000-square-foot hub for health care innovation, located at 5030 Brunson Drive, Coral Gables, FL, has a name befitting its unique stature.
“I am so pleased to have a brand for the hospital that underscores its substantial impact on our school, students, and community,” says Dean Cindy L. Munro. “We are at the forefront of this field, and the added tagline, ‘Advancing Research and Education,’ ties directly to our strategic plan and mission.”
The marketing team for SONHS developed a brand identity to cement public recognition for S.H.A.R.E.™, a vibrant location where on-site, mixed-reality, and virtual simulation activities take place in a variety of customizable clinical, research, and academic settings.
“S.H.A.R.E. is unique in that it immediately immerses users in a hospital setting, from the ambulance bay to the surgical suites to the home care apartment,” adds Munro. “This holistic learning environment proved invaluable over the past year and a half, as other schools worldwide struggled to meet students’ clinical needs due to COVID-related hospital restrictions.”
In the earliest days of the COVID-19 pandemic, S.H.A.R.E. directors and staff quickly adapted existing emergency protocols to the fast-changing pandemic safety guidelines, harnessing S.H.A.R.E.’s vast capacity as a hospital-style facility to keep academic, clinical, and research opportunities flowing safely and seamlessly throughout the unprecedented public health crisis.
“S.H.A.R.E.™ is advancing research and education by empowering learners, scientists, and teachers to master skills, design and test technologies, and transform health care across the hemisphere,” says Munro. “It was important for us to distinguish the name beyond ‘Simulation Hospital’ because the bright minds we have bringing innovation to life here make this more than just a building. S.H.A.R.E. is an action. It’s what we do. It’s what we are about.
“The acronym S.H.A.R.E. is appropriate on many levels,” continues Munro. “because we are conveying knowledge and resources, we are teaching interprofessional communication, and we are encouraging students to recognize commonalities in their patients and colleagues.”
The S.H.A.R.E.™ brand uses green, orange, and purple as its primary colors to forge an identity link to the existing University of Miami and SONHS brand. In addition to the new tagline, acronym, and design treatment, the campaign introduces visual identity guidelines and a social media presence on Facebook and LinkedIn.
The graphic treatment for the letter “A” in S.H.A.R.E. can be viewed as two roads converging into one limitless path toward discovery. “In the same way,” points out Dean Munro, “S.H.A.R.E.™ is a place where diverse knowledge and experiences converge in order to advance the future of health care. This amazing facility is the ideal environment for inspiring interdisciplinary collaboration. And now we have a brand that supports our mission.”
Follow @umiamishare on Facebook and LinkedIn. For more information, visit share.sonhs.miami.edu or call 305-284-2709.
