Established primarily to protect the health and safety of student-athletes, NCAA bylaws help ensure that those participating in college sports are amateurs. As part of the regulations, the bylaws prevent student-athletes from profiting in any way based on their athletic abilities or reputation.
As a result, student-athletes are ineligible to participate if they accept remuneration or permit their names to be used to advertise, recommend, or directly promote the sale or use of a commercial product or service. Additionally, student-athletes may not receive remuneration for endorsing a commercial product or service through the individual use of a product or service.
Boosters, local businesses, and corporate entities are prohibited from using a student-athlete’s name, picture, or likeness to promote any commercial product, and the student-athlete’s name or picture may not appear on commercial items, including posters, T-shirts, playing cards, and other paraphernalia. However, the student’s college or university are currently exempt from these prohibitions.
For questions or more information, contact UM athletics at athleticscompliance@miami.edu or 305-284-2692.
Read more compliance reminders.
